PROJECT SCOPE: UX | UI | Design Research| Brand Identity |Copywriting |
PROJECT DURATION: 3 Months | Fall 2022
TOOLS USED: Illustrator, Photoshop, Indesign, Figma/Figjam
THIS WAS A SOLO PROJECT

PROJECT OBJECTIVE: Rebrand an existing brand.

GOAL: To create a rebrand for Spirit Airlines that made affordable flying still feel luxurious and convenient.

OUTCOME: I designed a rebrand that felt more elevated for the client by focusing on the tagline “life your spirits” making it consumer oriented.

RECOGNITION:

SILVER - Graphis New Talent 2023, International
FINALIST - National Student Showcase 2023, National