PROJECT SCOPE: UX | UI | Design Research | Art Direction | Campaign Strategy |Copywriting
PROJECT DURATION: 3 Months | Spring 2023
TOOLS USED: Illustrator, Photoshop, Figma/Figjam

WHAT I DID
Research Lead
Posters
Copywriting
Assisted with UI/UX
Campaign Strategy

COLLABORATORS
Colin Morris - Packaging Lead, Packaging for the mix kits, Campaign Strategy
Aundréa Verdi - Packaging Lead, Packaging for the cans and coasters, Campaign Strategy
Jae Garcia - Motion Lead, Campaign Strategy
Caitlin Corkran - Social Media Lead, Campaign Strategy
Farrah Nobles - Research Lead, UI/UX, Campaign Strategy

PROJECT OBJECTIVE: Create a Dry January-focused campaign for 2024 using the brand Spindrift.

GOAL: Our campaign goals were to create an experience that would make it feel like you didn’t have to give up anything for Dry January because our product was just as good, if not better, than actual cocktails. A lot of this campaign was focused on Millenials, so we kept them in mind while exploring the possible different routes we could go with our campaign.

OUTCOME: We created the campaign “The Happier Hour” to emphasize what we were trying to achieve with our goal. This campaign features a very elegant and sophisticated look and feel. Part of this campaign includes being able to order mocktail mix-kits (with the help of taking a fun and personable quiz to find your perfect match) that would allow you to recreate your favorite mocktails right at home.